Blogging

Hiring Freelance Content Writer Vs Outsourcing

by Blogs

The first step to build awesome content is to decide who will write the content. While you have multiple options to choose from it is indeed not an easy journey. As an organization, you can hire an in-house resource, look for a freelance writer, or outsource to a content writing agency. Content writing is a field where anyone with a flair for writing can get into. But providing a constant supply of SEO-rich content is a different ball game.

Most companies have now come to the turning point where they realize that quality content is the source of more traffic to their business. That is why they need much deliberation on their part as to who can be the best source for the supply of well-written content.

The comparison below will give you a clear understanding of the difference between all three. 

Freelance Content Writer

Freelance writers love what they are doing and are seasoned in their job. You do not need to spend on hiring and training them and a good freelance writer can give compelling content based on your instructions.

But the flip-side is that since you have never met that person there are trust issues and you never know when they can disappear. In addition to that, you need to spend time providing all the details like a title and outline for the article, editing the article once the writer sends it, and few other such tasks which will take your time.

In house Writer

If you can afford to spend a lot and have enough time on your hand then an in-house writer could be a good option for you.  They are regular salaried employees and consistency of your content is guaranteed with an in-house writer. They are available to you on a regular basis and you can trust them to deliver on time.

But on the downside, it is the company’s job to train them on their industry and customers plus there is the overhead of hiring and retaining them. This overhead amounts to 1.25 – 1.75 times the salary of the hired person. This particular route is also not scalable since you are limited by the time limits, experience, and capabilities of the in-house writers.

Content Writing Agency

A content writing agency is a whole caboodle. They have the resources and expertise to meet various kinds of writing. Whether you need a news article or a technical one, there will be at least one person that the agency has access to with niche knowledge about your industry. Apart from quality content you also do not have to worry about some strategies like promoting your content or getting access to premium content writing tools since the agency would handle it all as part of their managed service.

You will be making a choice based on your unique content needs but a content writing agency shall be able to satisfy most of your requirements. It is a place that you can trust to deliver on time, have access to writers your specific requirement, and also provide other services like content promotion to make the whole process seamless. They are always available to discuss any revisions required or any other question on their content.

online assessments

Why Should You Outsource Online Assessment Service

by Blogs

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.

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Why Does Your Business Need an Online Presence?

by Blogs

Whether your company conducts business online or not, your customers want to see your presence online. In this digital age, it is nearly impossible to thrive and grow your business without an online presence.

From creating a website or a social media page to an e-commerce platform, you can combine or choose any of these to create your virtual point of business. Engaging your customer and having collaborative ventures marks the trend of business in this era which calls for you to be present online. 

There are many benefits to reap from being available online; here are just a few of them:

  • Building your brand – Your ultimate goal is to attract more customers which are achieved by gaining credibility for your brand. A strong online presence helps in building that. Customers can go online to find out more about your business which can be used to gain their confidence in you.
  • High availability – With the internet being available 24 X 7, you are able to showcase your business all the time with a virtual presence. If you are selling online then customers from any part of the world can buy your products at any time of the day, making it possible for tremendous sales growth.
  • Wider Audience – You can reach people beyond your location by providing access to your products and services online. This opens up new opportunities and your business can go on an international level by utilizing the online medium.
  • Ease in information sharing – Whether you are taking out a new product or running special offers, it becomes much easier to convey it to your customers by providing all of this online. Your website is a means to easily customize and update it for the flow of information of all kinds about your business. You can look at it like a catalogue that is dynamic and ever-changing.
  • Lower investment in advertising and marketing – You would know how much it costs to print brochures and flyers or putting up billboards to advertise your products. Building a website and the annual fees you spend on renewing it is nothing when compared to such costs. 
  • Building relationships with customers – With social media capturing every aspect of our lives, it is also a way to make your business more “human” and relatable. There is more personal touch to your involvement with the customers with the online mode and you get to understand your customers much better. Social media is perhaps one of the strongest means of getting people interested in you and building real relationships with them.

If you do not want to be left behind and you already don’t have an online presence, it is time to invest in one.

If all the people you want to reach out to are on social media, except you, then surely you are the one who is going to miss out on many business opportunities, though it is never too late to start your digital revolution.

crcit infotech

Why Does Your Startup Need A Mobile App

by Blogs

Why Does Your Startup Need A Mobile App

Would Facebook, Twitter, and Instagram be still as popular as they are if they all didn’t have mobile apps? Probably not!

A mobile app has almost become a necessity for businesses of any size to grow and attract customers. Let us just consider some statistics first.

A little above 52% of web traffic globally is coming from mobile phones and the time people spend on their mobile devices has grown by 57% in the last few years.

If you are starting up a business and feel that mobile apps are for bigger corporations or are a heavy investment then you must think again.  A general website cannot offer the kind of profit you could make by having a mobile app. Let us tell you why investing in a mobile app, irrespective of the size or nature of your business is the next best thing for your business:

  • Increases visibility – A mobile app establishes your brand presence as nothing else can. With increased visibility and user engagement, profits are not far. It is much easier to look up information about your products on a mobile app than going through a browser and website.
  • A single place for all marketing campaigns – A variety of things can be presented within a mobile app. A booking form, messengers, general information, promotions; a mobile app can hold all of this in one place. Moreover, an app can also utilize users’ locations to send them location-specific or time-sensitive information.
  • Enhanced customer service – With a mobile app, you can provide solutions and services to your customers for any kind of query 24 X 7. This kind of prompt service will help you earn loyal customers for sure.
  • More ROI – Distimo, an app-analytical company has reported that the average expense you incur in building an app (for each device) is less than 1% of the increase in business revenue. The brand recognition and sale that you get from an app is huge compared to the amount invested in making it.
  • Expansion in customer base – With mobile subscriptions going above 9 billion with more than 6 billion of them having Smartphones, it is most likely that your traditional website will not suffice. In a market like this, if you do not appeal to the mobile users then your medium would quickly become obsolete. With features like integration of apps with social media apps, you will be able to reach the younger demographics which might not be possible otherwise.
Once you see the exciting difference that makes, you will soon have the means and enthusiasm to have your full-blown mobile app.

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7 Reasons Why Your Business Needs SEO

by Blogs

Who wouldn’t want their web site to rank higher on a Google search? SEO or Search Engine Optimization makes that happen and has become a crucial part of most businesses. If you are still thinking whether SEO is important for your kind of business or not, then read ahead to understand what it actually is and how it affects the ROI of whatever your business is undertaking.

SEO can literally make or break a business by ranking them fairly in every query a user sends through Google search. Different techniques like on-page and off-page are used in SEO. On-page refers to the use of keywords, header-text, etc that you do to your own website. Off-page is about anything done to other websites, mostly related to links.

It is time to now know what benefits SEO will provide you with:

  • Visibility – A big chunk of users, close to 65% are likely to click the top 5 links in SEO. This is very important since you want more visitors on your web site and a ranking in the top increases your chances.
  • User experience – An effective and clean user experience is also part of good SEO. Optimal user experience is key to bringing trust for your company.  SEO can help in bettering the usability of the site as well.
  • Credibility – When you appear higher in search ranking, users consciously or subconsciously make a mental note of it. It means users find more confidence in your offering and you appear to be trustworthy since Google found you to be relevant.
  • Ahead in competition – If you and your competitor are selling the same thing, then SEO can benefit your business by giving your higher ranking than your competitor. That, in turn, will get more people to see and buy your product and increase sales.
  • Helps in understanding the nerve of online marketing – The World Wide Web is constantly going through changes and new things are coming up and businesses need to be on top of these things.  If you can stay on top of SEO it could mean that you are one of those who bring in the changes. Knowing what tactics locals are using and comparing businesses are all beneficial for your company and this can be done if you are aware of the web environment and SEO is a major step towards it.
  • Helps in Social promotion – If people find you through the Google search and like your products, it is quite likely they would promote it on various social media like Facebook, Twitter, etc. This indeed adds immense value to your business.
  • Insight into your customer – With Google analytics you get unmatched data about what customers search, when& how they search, languages used, etc. Using this kind of data, you can make various business strategies and decisions.

You must be wondering why only Google search engine is mentioned here? Though many other search engines like Yahoo and Bingo do contribute to the visibility of a brand, with Google owning 75% of the search engine market, it becomes all the more important to appear at the top of Google’s listing. SEO is not costly and is a long term strategy for a better future of your business.